The use of digital products and services amongst senior citizens is on the rise as the internet plays an increasingly important role in commerce and other areas of life.
Older people also have a great deal to gain from ecommerce. As mobility reduces with age, having goods and services delivered to your door makes a great deal of sense. These kinds of factors are pushing more and more people from all age groups online.
First and foremost, there is a strategy on how to make the shopping
experience better for seniors to enable them to shop more. Some
of them are as follows:
- Login process easier through email or social media
- Provided tailored search results
- Used large fonts
- Tutorial videos
- many more